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Coming This Year: A New Chapter
[Cache #225] – By Andris Pone – President, Coin Branding Hola from Havana, Cuba, where I am enduring a two-week sequester to write a new book. Conditions have been challenging. Yesterday it was so cold...
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Is the Leafs’ New Logo Actually A Rebrand?
[Cache #228] By Andris Pone – President, Coin Branding – “So you’re in branding? Hmmm. What do you think of my business card?” This is one of a few standard reactions to the news that I indeed have a...
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Bleeding Black
[Cache #219] By Andris Pone – President, Coin Branding – The Montreal Canadiens are off to an eye-popping start – one of the best in NHL history. Having won 13 of their first 17 games, they are on...
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How To Turn Over A New Leaf
[Cache #224] By Andris Pone – President, Coin Branding The New Year is here and opportunities abound. Could this be the year to change your logo? It could very well make a difference for your...
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Why Are You Here? Get It In Writing.
[Cache #215] By Andris Pone – President, Coin Branding – Why are you here? Why do you do what you do? What is your unique purpose in this life? And why should anyone – most of all you – care? I have...
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You’re Different, Right? Two Ways to Act Like It.
[Cache #216] By Andris Pone – President, Coin Branding – Go Jays Go. Also, it’s important to articulate a strong set of values for your personal brand. Except that writing them down is not enough....
View ArticleWhat’s the best new name for Club Intrawest? I haven’t a clue, and you...
[Cache #235] By Andris Pone – President, Coin Branding – As part of naming or renaming your brand, should you ever have a survey or contest in which the public can suggest names and vote on them? Some...
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The Astonishing Tessa Smith, and How To Live Your Brand
[Cache #236] By Andris Pone – President, Coin Branding – Is your brand dead or alive? By alive, I mean this: are you living it in ways that clearly and powerfully support your brand foundation (your...
View ArticleJoy at Indigo: Reisman’s Brand Reciprocity
[Cache #239] By Andris Pone – President, Coin Branding – All too often, customer service sucks. Especially in Canada. Recently I was reacquainted with this conviction after a particular restaurant...
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Sonnet Stands Apart
[Cache #249] By Andris Pone – President, Coin Branding The essence of branding is being different. At first glance, this objective might make branding, as a discipline, seem like a cakewalk – because...
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